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What pricing tactics a enterprise adopts is the key to keep its competence. Now, the online auction and reverse auction Web site are affecting the cost-oriented habit of pricing by the large-scale consumer group. This paper will analyze the influencing factors of B2C e-business product pricing from the views of enterprises and consumers, respectively, and establish the pricing game model based on...
Channel conflict is an important part of channel management. With the increasing competition, people pay more and more attentions to channel conflict issues. This article considers the members of the channel as rational decision-makers and uses game theory to explore the causes of vertical and horizontal channels conflict, and believes that rational people to pursue their own interests is the most...
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