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This study explores the effect of general disposition to trust on the perceived trustworthiness of an online vendor in high-and low-context cultures. A total sample of 616 responses from users of online bookstores was collected from China and Finland. The results show that the disposition to trust has a highly significant effect on the three dimensions of trustworthiness namely ability, integrity,...
As a subset of e-commerce, m-commerce (mobile commerce) also faces problems of trust building. The limitation of mobile devices, such as screen size, privacy and safety problem, make it important to build trust effectively and efficiently. In e-commerce, culture can exert a significant impact on how trust is built through various web strategies. Similarly, trust-building strategies in m-commerce could...
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