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Background
Alcohol marketing is known to be a significant risk factor for underage drinking. However, little is known about youth and adult exposure to alcohol advertising in digital and social media. This study piloted a comparative assessment of youth and adult recall of exposure to online marketing of alcohol.
Methods
From September to October 2013, a pilot survey of past 30‐day exposure to...
Background and aims
The rising use of digital media in the last decade, including social networking media and downloadable applications, has created new opportunities for marketing a wide range of goods and services, including alcohol products. This paper aims to review the evidence in order to answer a series of policy‐relevant questions: does alcohol marketing through digital media influence drinking...
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