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Group-buying on the websites were widely used for B2C transactions by the Youth in China in these years. The names of the group-buying websites were the hot words that people always were talking about. The business model can bring a excellent cash flow and has huge market prospects. As a result, thousands of group-buying websites were built in China. But the increasingly fierce competition makes them...
Are trust and satisfaction important in consumers' electronic commerce acceptance procedure? What are the antecedents of trust and satisfaction in this context? How do trust and satisfaction affect the Internet consumer's purchasing decision? To answer these questions, we develop a theoretical framework describing the trust-satisfaction based decision-making process a consumer uses when making a purchase...
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