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The increasing popularity in the new digital economy, and the Internet is considered a technology asset because its efficiency to quickly break geographical barriers. The purpose of this study is to explore from customerspsila perspective what attracts them to online auction sites and keeps them coming back. This article provides an understanding on online auction customer with loyalty of online customer...
This research attempts to investigate the effects of blog marketing on brand attitude and purchase intention. The elements of blog marketing are identified as community identification, interpersonal trust, message exchange, and two-way communication. The relationships among variables are pictured on the fundamental research framework provided by this study. Data were collected via an online questionnaire...
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