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In the past, many researches have examined and addressed the notion of trust multidimensional in concepts within the areas of e-commerce ranging from business to business (B2B), business to consumer (B2C) and consumer to consumer (C2C). Indeed, the element of trust is vital in ensuring the success of e-commerce. However, the web evolution has moved the interpersonal and inter-organizational transactions...
In order to talk to each other meaningfully, conversational partners utilize different types of conversational knowledge. Due to the fact that speakers often use grammatically incomplete and incorrect sentences in spontaneous language, knowledge about conversational and terminological context turns out to be as much important in language understanding as traditional linguistic analysis. In the context...
According to psychoanalyst John Bowlby, an attachment is an emotion-laden target-specific bond between a person and a specific object. The adoption of attachment construct in marketing literature is relatively recent. There have been some research efforts in the marketing literature that investigate whether and how individuals form attachments to possessions, goods and brands. However, the role of...
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