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Web log files store data related to the use of a website. Analyzing these data in detail is therefore crucial for improving the user browsing experience. However, usually Web log data are stored in flat files in different formats which hinders their analysis, thus obliging to use specific Web log analysis tools. In this context, approaches for structuring Web log data to better analyze them are highly...
The E-commerce website credibility has become a deciding factor in network marketing. The website credibility is a sense of trust and its intensity towards the E-commerce website is produced by the customer. According to the factors affecting the customer's assessment of the E-commerce website credibility, the evaluation indicator framework is divided into three level indicators, respectively: the...
This paper developed a conceptual model through a survey of literature on e-service, and then it has a demonstration analysis of the world's largest online bookstore in China Dangdang.com. The study measured the impact of four dimensions on e-satisfaction and funds the relationship between e-satisfaction and e-loyalty. According to their relationship, it will give a hand to the online bookstore manager...
Technology acceptance model (TAM) has populated in the information system (IS) researches and it has also been applied to online consumer behavior in the literature. This paper aims to further investigate the role of information quality on online product review. It primarily depicts consumer acceptance of such uses with the TAM constructs. And on top of that, concerns of consumer research are addressed...
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