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In recent years competition between brands has become more complicated as the variety of local and foreign brands are available for customers. Above all, consumers in developing markets have several reasons for the purchase of new local and foreign brands in recent years. This paper attempts to analyze the different brands as important attributes, image, value, conscience and fairness that influence...
Domestic and international investors are interested in introducing their brands in Pakistan, the question is whether period of high inflation is suitable for introducing new brand in Pakistan. This study learned the consumer behavior during extremely high inflation period in Pakistan. The study conducted in Karachi, financial hub of the country. As population of Pakistan consisted of mainly three...
Brand loyalty is an important component of enterprise marketing strategy. The development of a brand name entails a complex structure which must be understood in order to build a string brand. This study aims to analyze the effect of four major constructs of manufacturing, innovation, service and marketing on the development of brand loyalty. The study is based on the factors affecting youth of Pakistan...
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