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This study explores the effect of providing information of unknown trustee's trustworthiness and discovering hidden relationship on consumer behavior of clicking unidentified URL. Analysis results show consumers are more likely to click the URL when that information is given. Various theoretical and practical implications are discussed.
E-Commerce is growing rapidly and so is its major part, e-tourism. Although it is important to enhance its technology, but there is a necessity to understand the behavior of its consumer first. This study aims to identify fundamental factors influencing consumer acceptance of e-tourism websites in Iran. The theoretical background of the study is based on Technology Acceptance Model. We investigated...
Online shopping from foreign websites, or cross-border electronic commerce, has not become very common despite its potential advantages for consumers. This study investigated the factors that influence the intention to use a foreign website, using a model of consumer behavior with trust and risk. Additionally, it examines how feedback from users of different nationalities affects the relationships...
Cross-border electronic commerce has additional complexities when compared with domestic electronic commerce, both from the vendor and the consumer point-of-view. The situation of buying from foreign websites brings into play different issues that could affect the purchase intention of the consumer. This research (currently in progress) will attempt to establish the differences in purchase intention...
By analyzing the online information environment and its impact on online consumer behavior, the paper explores the consumer's information cognize process, analyzes the factors such as perceive risk, value and trust which influence purchasing deciding behavior in e-business. The paper puts forward the conception of information preference and the frame of online consumer behavior based on the information...
We propose a novel reputation based trust model that builds upon the behaviour of services interacting within communities. The proposed model is based on the Boltzmann behaviour model and considers the behaviour of consumers under the social influence. We evaluate the proposed model and discuss the corresponding results. We also include a comparison with feedback-based models in the presence of high...
This pilot study examined the antecedents of consumers' intention to purchase from apparel retail websites, including website attractiveness, consumer-website identification, and website trustworthiness. A structural equation model was used to test hypotheses that were derived from social identity theory and previous research concerning online consumer behavior. The results of this study indicated...
According to psychoanalyst John Bowlby, an attachment is an emotion-laden target-specific bond between a person and a specific object. The adoption of attachment construct in marketing literature is relatively recent. There have been some research efforts in the marketing literature that investigate whether and how individuals form attachments to possessions, goods and brands. However, the role of...
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