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Social networking has become the main online platform not only to Generation Y cohorts, but also to other Internet user groups including Generation X and Baby Boomers. This not only affecting the way Internet users conducts their daily life; it also affects marketers (online and offline) in terms of their marketing practices. Especially to online marketers, this should be seen as a huge opportunity...
E-Commerce is growing rapidly and so is its major part, e-tourism. Although it is important to enhance its technology, but there is a necessity to understand the behavior of its consumer first. This study aims to identify fundamental factors influencing consumer acceptance of e-tourism websites in Iran. The theoretical background of the study is based on Technology Acceptance Model. We investigated...
Muslim consumers are believed to be more concerned whether the current e-commerce processes are mixed with un-Islamic elements such as, riba (interest), gharar (uncertainty), and Maisir (gambling). To clarify the misconception, it is suggested that an assurance be given by a reputable Islamic religious authority to the effect that Internet seller complies with an Islamic law (Shariah) - compliant...
The concept of brand passion has only been proposed for several years and related research has just begun. This research deepens previous brand passion research results and proposes and confirms the existence of brand passionate consumption. Through empirical research, this thesis aims to study the mechanism of brand passionate consumption in current Chinese market. By emphasizing the studying of...
The shower bars are still in an introductory stage of a product cycle in the current Taiwan market. It is still far behind the shower head in terms of the household penetration. For the increase of the local acceptance of the shower bars and development of the market, the key lies in the developers' understanding of the users' feelings about, needs for and expectations of the shower bars and the launch...
Past research had demonstrated that congruence between store image and self-image is positively related to consumer behaviour such as patronage, store choice, store preference, and also store loyalty. With the concept of corporate social responsibility (CSR), specifically, the green environment having gained a legitimate place in retail strategy, the need to understand the function of this concept...
The research about the formation mechanism of customer value is a hot issue in the marketing management. We use means-end theory and combine with the self-concept to research the formation mechanism of customer value. The empirical research is aiming at the 80's in China which is a particular consumer groups of mobile phones. The 80's consumers' self-concepts include four dimensions: family self,...
In recent years, the study of internet users has become the focus area in consumer behavior researches. The new hotspot of Internet, “instant messaging” (IM), gradually emerges in recent years. It has a large user resource, integrates a variety of media methods, highlights the business value, and has become a very powerful and great potential network communication carrier. The current Chinese IM market...
With the development of network technology and the increasing popularity of the network, the Internet Word-of-Mouth is gradually replacing its traditional counterpart. People increasingly prefer to collect product information using the network exchange in order to make consumption decisions. Involvement theory plays an important role in the theory of consumer behavior; it explains why people sometimes...
The service failure is sometimes inevitable because of the high interaction characteristics of service products. Based on the experimental method of scene simulation, this research examines the negative emotion, the recovery expectation, the perception control and the complaining tendency of grouping consumers when facing with service failure, by using the SPSS software. Several conclusions are drawn...
The industrial service failure is sometimes inevitable and the effective way to re-win customers is through a successful service recovery. Compared with the individual service failure, the group service failure is more complex, thus the loss brought to the service enterprises is more serious. Meanwhile, the implementation of a reasonable remediation strategy and the restoration of community satisfaction...
Rise and prosperous development of internet has changed the medium of word-of-mouth communication, which is no longer limited to the traditional face-to-face communication pattern. More and more people not only keep up interpersonal relationships, but also seek information and share experience through internet. It is pointed out by literatures that composition of source credibility, an important variable...
With the application of e-commerce, the consumption of diamond jewelry appears some new trends. Lots of consumers accept the shop on line more and more which with the price advantage. The research has found and explained the major influencing factors of the behavior that consumers buying diamond jewelry on line, which based on the theory analysis on influencing factors of the behavior that consumers...
Involvement with advertising, purchasing decisions and products has been a main topic for research and discussion for decades. Product involvement, especially, has attracted researchers' attention and has been studied under various conditions and frameworks. This study focuses on the mobile advertising channel and addresses the dimensionality of product involvement construct and the effect of involvement...
The study extends the original technology acceptance model (TAM) by applying it to the purchase intention of home security and remote control equipments, and introducing two external variables, ??task-technology fit?? and ??reliability and interaction.?? The paper addresses the original cognitive TAM variables, and then revises them by adding emotional antecedents which fit into consumer context....
In order to examine whether DeLone and McLean information system (IS) model can be used in explaining online consumer behavior in China, a model is developed based on it from consumerpsilas perception perspective. Considering Chinese consumerpsilas risk-averse character, a risk factor is added. In empirical analysis, the university students are used as samples and structure equation modeling (SEM)...
In today's fiercely competitive environment, retaining customers is a challenge. Perceived risk is frequently an important effecting factor in consumer purchasing process. So service strategy before sale, during sale and after sale is the same important. A clear service strategy will include strategies with different pivot and content to reduce a customer's perceived risk.
Virtual market, essential nature of electronic commerce (EC), determines credit risk is the key factor influencing consumer attitude and behavior. Based on TRA and TAM theories, this paper introduces online credit risk and perceived factors into consumer behavior model, and builds a consumer behavior model based on EC credit risk. After that, the paper uses statistical software SPSS 12 to make reliability...
Consumerspsila word-of-mouth (WOM) is one of the important topic in consumer behavior research, also is a central issue in customer satisfaction theory. While it was extensively examined by existing research, two shortcomings remain: (1) there is no consistent conclusion on how marketing efforts impact consumerspsila WOM communication; (2) it remains questionable which roles customer satisfaction...
The supply chain nowadays is more dynamic than before partly due to the information techniques and changes of consumer behaviors. This proposal analyzes the multiple objective optimization problems existing in the supply chain management, and the stochastic and dynamic circumstance of current supply chain. It presents a general overview of multi-objective optimization techniques, stochastic and dynamic...
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