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A common problem in any large grocery store is to make sure the customers find the right product of their choice quickly. The problem gets worse when large grocery stores hold several thousand products and when customers have time constraints, it becomes way too difficult for customers to find the required product quickly. Often customers end up not purchasing the product of their preference just...
In this paper, a framework which integrates several dimensions (attributes importance, interpersonal influence and demographic variables) affecting consumer decision making and repurchase intention as well as the possible relationship among all variables is developed. The results revealed that quality, brand name, product information and informational influence had significant direct relationship...
With the development of network technology and the increasing popularity of the network, the Internet Word-of-Mouth is gradually replacing its traditional counterpart. People increasingly prefer to collect product information using the network exchange in order to make consumption decisions. Involvement theory plays an important role in the theory of consumer behavior; it explains why people sometimes...
This pilot study examined the antecedents of consumers' intention to purchase from apparel retail websites, including website attractiveness, consumer-website identification, and website trustworthiness. A structural equation model was used to test hypotheses that were derived from social identity theory and previous research concerning online consumer behavior. The results of this study indicated...
The consumer with some intention to buys visits the store, and he purchases some commodities including the commodity that fills the intention. Such consumer's purchase decision making in the shop is divided into planned purchases and unplanned purchases. Planned purchases are that the consumer purchases it based on the intention to buy formed before the consumer visits the shop. The unplanned purchase...
The paper starts with the agricultural product consumer purchase decision behavior characteristics and general process, analyzes main factors affecting their purchase decision-making process, combines survey data of Livestock and Poultry product consumers of Ya'an City, Sichuan Province, further deciphers agricultural product consumer purchase decision process mode on the basis of analyzing consumer...
This study to analyze the factors that influence consumers online purchasing behavior, we propose a consumer decision-making model which based on benefit and risk and evaluate the interaction between risk and benefit. We also consider some factors that influence consumers' perceived benefit and perceived risk such as a third-party payment platform, reputation, e-commerce experience, lower price, variety...
This study examined consumers decision-making styles by using the Consumer Styles Inventory (CSI) by Sui, Hui, Wang, and Chang (2001). It also investigated the relationship between the decision-making styles and the Perceived Value (PV) (Teas & Agarwal, 2001) when purchasing digital cameras and related equipments. The Independent Sample t test and Multiple Regression was used in analyzing the...
Web sites want to improve their competition power and realize long-term profit, it is not enough to make their consumers purchase only once. The most important is how to let the online consumers continue to purchase (repurchase). But most literatures focus on online consumers purchasing behavior. This study emphasizes on repurchasing behavior of online consumers from relationship perspective. Research...
Religion has long been playing an important role in influencing human behavior, however, its marketing value as a predictor of consumer behavior has not been adequately examined even though studies in the marketing literature argue that religion influence both behavior and purchasing decisions. This paper examines the effect of religiosity on consumer choice and is based on the proposition that religiosity...
In today's fiercely competitive environment, retaining customers is a challenge. Perceived risk is frequently an important effecting factor in consumer purchasing process. So service strategy before sale, during sale and after sale is the same important. A clear service strategy will include strategies with different pivot and content to reduce a customer's perceived risk.
It is well known that the most powerful actors in the supply chain are clients. If the market stops buying products because of a weak environmental performance, the rest of the supply chain is left with one option: address the problem and increase the perceived environmental performance of their products. Great deal of studies in many fields (psychology, sociology, environmental studies, marketing,...
Researchers have predicted that advertising has astonishing powers and is often a very effective tool. But sometimes it is not as powerful as it is being thought. There are no concrete evidences that advertising actually works by any strong form of influence or manipulation. Consumers are confronted with a lot of advertisements in their present-day life and hence have developed disinterest and resistance...
Consumerspsila word-of-mouth (WOM) is one of the important topic in consumer behavior research, also is a central issue in customer satisfaction theory. While it was extensively examined by existing research, two shortcomings remain: (1) there is no consistent conclusion on how marketing efforts impact consumerspsila WOM communication; (2) it remains questionable which roles customer satisfaction...
All corporations' activities must surround consumer behavior directly or indirectly, take consumer as activity's start and ultimate aim, and provide satisfying product or service to consumer. It is the key of transforming profit successfully which is how can we deliver the value of the residential product by using suited mode, route and marketing mix, and how can we inspire the consumer's purchase...
We investigate two competing products with network effects diffusion on heterogeneous Newman-Watts (HNW) network based on a computer simulation model. Consumerspsila behaviors in our model are determined not only by their individual preferences and purchasing resistances but also by their interactions with others. To analyze the determinant factors in products diffusion we divide network effects into...
The product-harm crisis management affects consumerspsila purchasing behavior and it is important for the enterprise to evaluate the effect and understand the evolution. In academic field, may scholars have paid their attention to the subject, but most of existing researches assume that all consumers have the non-differential purchasing behavior, which is unacceptable for diverse personality in the...
Most consumers today tend to perform extensive research online after identifying a purchasing need. This exploratory study attempts to clarify e-consumerspsila decision-making processes for high-involvement products. Findings from the focus group interviews support that consumers do have tendency to perform search online before committing to any purchases. Also, it suggests a two-phased information...
This article aims at studying the impact of the colors of e-commerce Web sites as an atmospheric variable of the interface, on the viewer's memorization and intent to buy. Relying on a literature review as well as on investigations provided by an exploratory qualitative analysis, we wish to introduce the theoretical and methodological bases addressing this issue. The interaction of hue and brightness,...
A study of consumer acceptance of the Internet as a channel of purchasing creative products (e.g. apparel) was conducted using a modified technology acceptance model (TAM). Two consumer characteristics (product involvement and product innovativeness) were introduced into the TAM to develop an extended model. Through checking the extended model, we found that the proposed model was valid in explaining...
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