The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
The new concept of omni-channel has inspired researchers to develop a model of consumer confusion to increase purchase intention. Previous studies were tested that the omni-channel integration quality can improve customer satisfaction. As a novelty, we introduced omni-channel integration as a moderating variable that influence consumer confusion to the intention of purchase. This paper constituted...
Social networking has become the main online platform not only to Generation Y cohorts, but also to other Internet user groups including Generation X and Baby Boomers. This not only affecting the way Internet users conducts their daily life; it also affects marketers (online and offline) in terms of their marketing practices. Especially to online marketers, this should be seen as a huge opportunity...
Finland is at the forefront of using new information systems, such as mobile banking (m-banking). The present study develops and tests a model of continuous usage intentions toward m-banking services for a sample of 273 Finnish m-banking users. Results confirm the hypothesized direct relationships between self-congruence and perceived value, perceived risk and perceived value, perceived value and...
Many service firms are now using referral reward programs (RRPs) to harness the power of electronic word of mouth and to increase referrals to acquire new customers. However, a persistent problem is that rewards are not always effective. This study examines how incentives would work to actively encourage eWOM, and how incentives would potentially interact with audience strength. In particular, a 2×4...
The current trend in marketing is to create engaging, extraordinary, and lasting customer experiences. Such experience goes beyond mere customer satisfaction and plays a fundamental role in determining the customers' preferences and purchase decisions. It is not sufficient to achieve customer satisfaction, but to consider its component experiences, intangible elements linked to the emotional value...
The social media revolution has created a dynamic shift in the digital marketing landscape. The voice of influence is moving from traditional marketers towards consumers through online social interactions. In this study, we focus on two types of online social interactions, namely, electronic word of mouth (eWOM) and observational learning (OL), and explore how they influence consumer purchase decisions...
Rise and prosperous development of internet has changed the medium of word-of-mouth communication, which is no longer limited to the traditional face-to-face communication pattern. More and more people not only keep up interpersonal relationships, but also seek information and share experience through internet. It is pointed out by literatures that composition of source credibility, an important variable...
Consumerspsila word-of-mouth (WOM) is one of the important topic in consumer behavior research, also is a central issue in customer satisfaction theory. While it was extensively examined by existing research, two shortcomings remain: (1) there is no consistent conclusion on how marketing efforts impact consumerspsila WOM communication; (2) it remains questionable which roles customer satisfaction...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.