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Online and offline marketplaces (dual-channel) have seen rapid growth recently. Online marketplaces serve as intermediary to match buyers with sellers, where consumers take a free-ride in channel services and have an impact on supply chain operations. We consider a manufacturer to operate only a traditional offline marketplace, an online channel (a direct channel), or a dual-channel structure, and...
Dynamic pricing is increasingly applied to supply chain management and the key of successful application of dynamic pricing is to correctly understand consumer's behavior. In the face of a variety of dynamic pricing strategies, more and more consumers become smarter, and they forecast the future price before making a purchase decision. These types of consumers are called the strategic consumers, corresponding...
Offering “free” gift cards with expiry date is very popular among retailers. In this paper, we formulated and solved a model for jointly determining the optimal purchase amount threshold, gift card value and expiry date. The model shows that retailers' profit margin and consumers' valuation for additional purchase are the critical factors in determining the profitability of retailers adopting gift...
Recently many small businesses are advance selling their products or services through some coupon websites. This new advance selling coupons have the fashion of advance selling — ‘pay today, consume tomorrow’. They also have the features of traditional coupon promotion: deep discounts and a long coupon duration. Since this new selling technique has altered consumer behavior and influenced the seller's...
This paper considers supply chain decisions when strategic consumers and myopic consumers exist simultaneously in the market. Researches start from a newsvendor problem with myopic consumers and strategic consumers, and the later will make decisions between purchasing at once and waiting purchase. Then equilibrium policies in the newsvendor setting are proposed. Later, our researches are extended...
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