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E-Commerce is growing rapidly and so is its major part, e-tourism. Although it is important to enhance its technology, but there is a necessity to understand the behavior of its consumer first. This study aims to identify fundamental factors influencing consumer acceptance of e-tourism websites in Iran. The theoretical background of the study is based on Technology Acceptance Model. We investigated...
While the importance of customer satisfaction and purchase intention has been recognized in the marketing literature, the development and empirical validation of a model which specifically depicts the determinants of satisfaction and purchase intention with regard to virtual products has not been undertaken. Consequently, this study, by adopting the expectancy disconfirmation model and symbolic consumption...
Cross-border electronic commerce has additional complexities when compared with domestic electronic commerce, both from the vendor and the consumer point-of-view. The situation of buying from foreign websites brings into play different issues that could affect the purchase intention of the consumer. This research (currently in progress) will attempt to establish the differences in purchase intention...
In order to examine whether DeLone and McLean information system (IS) model can be used in explaining online consumer behavior in China, a model is developed based on it from consumerpsilas perception perspective. Considering Chinese consumerpsilas risk-averse character, a risk factor is added. In empirical analysis, the university students are used as samples and structure equation modeling (SEM)...
A study of consumer acceptance of the Internet as a channel of purchasing creative products (e.g. apparel) was conducted using a modified technology acceptance model (TAM). Two consumer characteristics (product involvement and product innovativeness) were introduced into the TAM to develop an extended model. Through checking the extended model, we found that the proposed model was valid in explaining...
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