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In today consumer world, product search engines have been played key roles for consumer information seeking and decision making process. However, due to the volume, variety and velocity of information plus the nature of human beings, it becomes very hard to identify what information and how it is used by a consumer. Therefore, in this paper a Human Behavior Analyzer Framework is proposed to gain some...
Electronic word-of-mouth (eWOM) is one important information source that influences consumer product evaluations. This paper presents a computational model that accounts for the potency differences in eWOM messages involving subjective rank expressions, which refer to linguistic representations related to the evaluated levels of the benefits of product attributes. The computational model postulates...
In this paper, a framework which integrates several dimensions (attributes importance, interpersonal influence and demographic variables) affecting consumer decision making and repurchase intention as well as the possible relationship among all variables is developed. The results revealed that quality, brand name, product information and informational influence had significant direct relationship...
Online consumer product review is becoming increasingly important in consumers' purchase decisions. Online product review is a sort of product information created by users based on their personal usage experience. It basically serves as a passive “sales assistant” for information seeker, the customer, to check if the product matches her idiosyncratic usages. In the context of product information seeking...
Globalization, development of services economy, all these oblige the companies to abandon the organization model focused on their internal problems in order to adjust to another way of logic, belonging to customer. At the same time, the customers are aware of the new services provided by technology and they become more pretentious and less patient. Thus, the companies confront with the more pressing...
An approach to change the present cycle-oriented society is needed. Such a society has progressed in a direction that mainly restricts consumer behavior, such as by promotional and legal restrictions, in a closed loop of product circulation. We proposed the hypothesis that an effective approach to developing a recycling society is to diversify consumers' behavior. We considered the support of the...
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