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Online and offline marketplaces (dual-channel) have seen rapid growth recently. Online marketplaces serve as intermediary to match buyers with sellers, where consumers take a free-ride in channel services and have an impact on supply chain operations. We consider a manufacturer to operate only a traditional offline marketplace, an online channel (a direct channel), or a dual-channel structure, and...
Based on the optimization theory and utility theory respectively, the model of the pricing and quality decision for the manufacturer and that of pricing and ordering for the retailer are built, the consumers' utility model as well. The complex relationship is given between policies of the supply chain members and consumers' price/quality sensitivity. Conclusions are as follows. In any purchasing period,...
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