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Through the investigation of typical survey data and national statistical data, this paper aims to conduct quantitative analysis about the digital reading of consumers. Firstly, the cognitive behavior of digital reading consumer is analyzed by using statistical method. Secondly, based on the grey system model, the model predicts the daily reading time of the national per capita using electronic readers...
A study of consumer acceptance of the Internet as a channel of purchasing creative products (e.g. apparel) was conducted using a modified technology acceptance model (TAM). Two consumer characteristics (product involvement and product innovativeness) were introduced into the TAM to develop an extended model. Through checking the extended model, we found that the proposed model was valid in explaining...
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