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Nowerdays, a lot of Chinese airlines not only use Micro blog, Wechat, Renren and other social media as a propagation platform for advertising, but also for product and brand promotion. This phenomomon is more and more popullar. Based on this fact, this paper analyses the social media's advertising effect, and establishes the evaluation indicator system. With investigation, the paper has taken a result...
With the rapid development of Chinese economic, more and more Chinese enterprises choose to list in the foreign countries. The article use SPSS17.0 software comprehensive analysis and evaluation Chinese energy enterprises listed in USA in accordance with the method of factor analysis. Studies have shown that the overall development of Chinese energy enterprises listed in USA is not very balanced,...
This paper explored the impact mechanism of the rising housing price on household consumption. The mathematical model of relationship between consumption rate and housing price index was established, based on which a empirical test was studied. The results indicate that there is a long-term reverse co-integration relationship between these two variables, that is, the rising housing price has really...
Agricultural leading enterprise is the one which provides services to peasants and promotes the development of commodity production, the implementation of agricultural construction is the key to rapid economic development. Fostering the growth of these enterprises and enhancing their competitive strength, is the effective measures to speed up construction of modern agriculture and the prosperity of...
As an aspect of the regional innovation system, the capacity of regional technical innovation is determining factor of region economy growth. The capacity of regional technical innovation is the interactive outcome of various regional innovational factors. This paper sets up evaluation indexes for four aspects with twenty-two variables selected from six provinces in Central China. The principal of...
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