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The purpose of this study is to provide an understanding of how the Bangkok Metropolitan Administration (BMA) in Thailand has adopted Twitter to communicate with residents in its approach to flood management. Specifically, we examine 3,453 BMA tweet messages in terms of quantity, tweet content, reactions and engagement. Results indicate that BMA actively provides information of various types that...
In times of a crisis, disasters or extreme events, affected people use social media solutions to share information about the situation. Hence, the use of this information for supporting humanitarian operations is becoming a valuable source to develop a real time understanding about the situation even before they arrive at the ground. From a scholarly perspective, the use of social media management...
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