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Online consumer product review is becoming increasingly important in consumers' purchase decisions. Online product review is a sort of product information created by users based on their personal usage experience. It basically serves as a passive “sales assistant” for information seeker, the customer, to check if the product matches her idiosyncratic usages. In the context of product information seeking...
This study to analyze the factors that influence consumers online purchasing behavior, we propose a consumer decision-making model which based on benefit and risk and evaluate the interaction between risk and benefit. We also consider some factors that influence consumers' perceived benefit and perceived risk such as a third-party payment platform, reputation, e-commerce experience, lower price, variety...
The development and progress of ICT in the recent two decades has brought great changes to the whole world. Nowadays, ICT is being applied abroad, typically applied on Internet. As for consumerpsilas behavior, e-shopping is common. This research does an analysis in the factors on traditional shopping (in-store shopping) and e-shopping by SEM Models. Also, this research analyses the causes of e-shopping...
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