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Privacy has been recognized as an important topic in the marketing for long time. Our society is growing and adopting a more ubiquitous information-filled world with previously isolated systems evolving and being adapted to operate in completely interconnected networks. This full access to real-time public and personal data is a logical evolutionary step forward. However, the security of the individual's...
Perceived privacy is an important variable to influence customerpsilas trust and loyalty in e-commerce. It is crucial to fully understand consumerspsila perceived privacy in online shopping for understanding consumerspsila online behavior and encouraging them and potential consumers to adopt e-commerce. Through literature analysis, this paper explores consumer perceived privacy in online shopping...
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