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This paper tries to do the research of analyzing the relation of the customer trust, the customer satisfaction and purchase intention under the electronic commerce shopping environment. Drawing on the theory of customer trust, customer satisfaction and purchase intention, based on a survey of 102 respondents from the University in China, the United Kingdom, and the United States, the results showed...
This paper studied the key factors influencing consumer purchase decision on infant milk powders under the context of e-commerce. In recent years there have been several scandals exposed about Chinese milk powders, causing major concerns among consumers and scholars. Meanwhile, e-commerce is fast developing in China, this study is aimed to understand what are the key factors influencing the consumer...
Despite a rising concern over this emerging global issue, theoretical understanding of the excessive use of massively multiplayer online games (MMOGs) is lacking in the mainstream IS literature. In this study, we proposed a research model to theoretically explain the development of the excessive use of MMOGs with the positive-negative reinforcement perspective. We tested our research model with 513...
With the keen competition in C2C e-marketplaces, C2C online shopping platform providers are finding ways to keep and maintain customer relationship. In this study, a research model that examines the role of customer engagement in customer loyalty to C2C online shopping platforms is proposed and empirically tested with 385 customers who have used Taobao to perform online shopping. The results provide...
Semantic relatedness measurement between words is always a hot issue interested by many researchers. It can be applied to various tasks of NLP and IR with a big challenge. We propose a method for measuring semantic relatedness between words using lexical context in this paper. The method can mainly be divided into two steps. Firstly, for each word of a word-pair, a lexical context is generated exploiting...
In this study, we investigate the effects of flow and consumer attachment on the e-loyalty of SNS websites users. We build and test a causal model using data obtained from Renren.com and find support for all of our hypotheses. The results indicate that flow plays an influential role on the consumer attachment, and also has a direct effect on the referral loyalty and online-stickiness of e-loyalty...
With rapid spread of acceptance and usage of Social Network Service (SNS, e.g., Facebook, Renren, Myspace), concerns about online information privacy have arisen. This paper explores the instruments of users' privacy concerns in the context of SNS. First, based on the relevant literature review, comparisons among four scales are discussed and necessities of new items are proposed. Then a pilot test...
With the fast growing development of the Web, the adoption of ontologies to improve the exploitation of information resources, is already heralded as a promising model of representation. However, the relevance of information that they contain requires regular updating, and specifically, the addition of new knowledge. Recently, new research approaches were defined in order to automatically enrich ontology...
Since people are increasingly using online tools to share ideas and contact others, the importance of virtual communities is growing day by day. However, in the quest for exploring the relationship between psychological sense, trust, and knowledge sharing in virtual communities, there have been still very few studies. This study has revealed how knowledge sharing is fostered through trust in order...
This study examines five ascendants (such as reputation, interaction, disposition to trust, uncertainty avoidance and subjective norm) of perceived risk and trust on initiator, explores the influence of perceived risk upon trust on initiator, and tests the impacts of trust on initiator and perceived risk upon intention of attending online group buying. The empirical result indicates that there are...
Being able to make objective Quality of Service (QoS) judgments or assessments is a challenging and crucial activity. The process of making these assessments is compounded when the environment in which the assessments have to be made are virtual; in the sense the interacting parties might not have necessarily met with each other physically. In a broad sense Quality of Service assessments could be...
To leverage large-scale weakly-tagged images for computer vision tasks (such as object detection and scene recognition), a novel cross-modal tag cleansing and junk image filtering algorithm is developed for cleansing the weakly-tagged images and their social tags (i.e., removing irrelevant images and finding the most relevant tags for each image) by integrating both the visual similarity contexts...
We build a Student-Partner mobile English learning system. We go deep into the campus to do English learning by portable of the mobile. The system offer the GPS function, campus map, camera, messaging, tracking and recording. Students can post the message or add the multimedia which he explore to the device. In the mobile, user can off-line to post the message. In addition, we design two activities,...
In 2008, 90 million citizens in the United States used electronic tax filing to submit their federal tax returns. Yet these adopters represent only a subset of the population. Citizen concerns regarding the security of this electronic option still serve as a barrier to e-file adoption. In this study, we propose a model of e-file adoption that integrates technology acceptance, optimism bias, reputation...
It is well known that Web users create links with different intentions. However, a key question, which is not well studied, is how to categorize the links and how to quantify the strength of the influence of a Web page on another if there is a link between the two linked Web pages. In this paper, we focus on the problem of link semantics analysis, and propose a novel supervised learning approach to...
This paper developed a conceptual model through a survey of literature on e-service, and then it has a demonstration analysis of the world's largest online bookstore in China Dangdang.com. The study measured the impact of four dimensions on e-satisfaction and funds the relationship between e-satisfaction and e-loyalty. According to their relationship, it will give a hand to the online bookstore manager...
This paper regards Web as a semantic lexicon and alleviates the problem of bilingual lexical knowledge acquiring. Based on mix-language Web page counts, four Web bilingual relatedness (WBR) measurements are built. WBR measurements are evaluated by a modified Miller-Charles' dataset and it is found that the measurement based on point-wise mutual information achieves the best performance. Furthermore,...
This paper proposes a novel method on Chinese low-frequency word similarity computation. It adopts a combinational strategy to compute word similarity, which exploits dictionary Hownet and constructed corpus retrieved from Internet. It has 3 steps: (1) If both of two words exist in Hownet, the similarity between them is computed based on Hownet. (2) If either of two words a and b doesn't exist in...
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