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Virtual worlds, such as the prominent Second Life (SL), offer unprecedented opportunities for companies to tap the innovative potential of consumers and consumer communities. Despite the potential, the studied corporate open innovation initiatives fail to attract sustained engagement among co-creating participants. The underdeveloped state of these islands in terms of innovation tasks and the lack...
Firms that identify themselves as innovative have to constantly and continuously generate a stream of value-rich products and services, and improve them by time targeting growth markets and finding new ones for their core technologies. To achieve this, they start to open their innovation practices by adopting the open innovation paradigm, giving the opportunity to actors to engage in innovation networks...
The authors are developing a course on socially conscience innovation. The purpose of the course is to teach students to identify and evaluate opportunities for new and innovative products. The course will be divided into five modules. Each module will begin with the students selecting an academic article read and summarize for the class. The first module will cover foundation topics. The following...
Involving users in new product design and development is in itself not a new phenomenon. Academic research on the subject, however is relatively new. Since this new millennium research on user involvement in innovations has multiplied, exhibiting that firms who actively involve users in their innovation process can benefit from this initiative, even though literature also warns us for a too great...
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