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Nowadays, with the rapid development of Internet, Online shopping and online entertainment has been becoming the living patterns of Chinese consumers. The real-time interactivity of Internet makes it different from other consumer environment, which brings good opportunities to online customer's experiences and the development of brand services. This paper is taking the Chinese Ethnic Culture Park...
This study is designed to explore the relationship between the Wenchuan earthquake and tourist perceptions of it, at Jiuzhaigou valley in China. Data were analyzed from a sample of 196 first-time and repeat visitors to the Jiuzhaigou Valley during National Day, the first Golden Week of tourism after the earthquake. The results indicate that: (1) The influence of this earthquake on the tourism industry...
E-tourism is a new kind of economical mode, it generated and developed on the basis of fast developed information technology and the network. As the continuous improvement of the network infrastructure resources, and the enhancement of people's operation ability, Chinese E-tourism market becomes larger and larger, in which the college students' market has a broad prospects. Based on feasibility analysis...
Tourism supply chain, because of its unique economies of scale, chain leading role, advantages of intensive operation, has become an important way for tourism industry to improve industrial competitiveness and form regional tourism competitive advantage. In order to guide the tourism supply chain to break away from the initial spontaneous “gather” rather than “group” status, this thesis tries to resolve...
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