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This paper compares the effects of innovation and imitation strategies on new product performance and examines their contingency across different market conditions in China. The empirical results from a cross-industry survey show that, compared with an imitation strategy, an innovation strategy leads to better new product performance. Furthermore, the benefits of an innovation strategy over an imitation...
New product development is virtually established as the most viable tool for long-term corporate growth if properly managed. This study was therefore designed to evaluate the planning and management of new food product development in the Nigerian food industry.Data were collected from 10 food companies in southwestern Nigeria using a questionnaire and interview schedule. The results of the analysis...
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