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This paper analyzes the factors technological context that uses Spanish hotels in the e-CRM systems. It is built on the model of Chang, Liao and Hsiao (2005). The data are collected from corporate web and analyzed using Rasch Model (1961). The results indicate that the technological context of e-CRM is based more on the analysis of customer information than in the integration of e-CRM technologies...
Customer service is one of the basic categories in logistics. Businesses aim at providing the best customer service at the lowest cost. Maintaining high quality of customer service is possible thanks to dedicated information technology systems such as ERP and CRM which help guide logistic processes in a business. The systems work hand in hand and their application should likely improve the results...
Customer relationship management is the product of advanced information technologies and the modern management science, customer relationship management strategy is important in modern logistics, establish a scientific and efficient logistics enterprise customer relationship management architecture, the architecture contains customer contact layer, management level and decision support layer. Several...
Our paper emphasizes the practical way in which it can be solved the optimization of the sales force management process with a specialized software. In order to reveal the value provided by the new information and communication technologies in the process of the resource allocation optimization, we designed a model of linear programming that we applied to an insurance company, taking into account...
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