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Purpose: Competing for increasing numbers and more conscious consumers, as well as the emergence of new generations on the market, necessitates the continuous improvement of knowledge about pro-environmental and pro-social consumer attitudes and behavior. Therefore, this study attempts to: - identify the type of actions taken within the framework of sustainable development by selected food brands,...
Purpose: In recent years, two-dimensional bar codes, most commonly found in the form of QR (Quick Response) codes, have become widespread. They are used to encode various information that can be read by smartphones, tablets and other electronic devices. The codes can convey information, at the same time triggering certain consumer reactions and behaviours. Despite the increasing use at the time of...
Currently, the market is focused not only on the quality of services, but also on customer comfort, requiring service providers to constantly modernize their methods of operation. Due to the progressing digitization of various areas of business activity, it is necessary to implement current available technological aids in order to maintain competitiveness and build long-term relationships with the...