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In this study, we attempt to evaluate the user preferences for web design attributes (i.e., typography, color, content quality, interactivity, and navigation) to determine the trust, satisfaction, and loyalty for uncertainty avoidance cultures. Content quality and navigation have been observed as strong factors in building user trust with e-commerce websites. In contrast, interactivity, color, and...
Considering that very few studies have actually addressed the aspect of trust with all the three categories of trustee i.e. the retail banks, the mobile telecommunication provider and the mobile telephone in one single study, this study attempts to address this gap. In addition the study also seeks to investigate the impact of mobile banking utilization on satisfaction and loyalty. Adopting a survey...
Today, the interaction between patients and Interactive Health Portals (IHPs) is one of the hot topics of e-health domains. Online health care providers try to improve the quality of their online services to increase patients' attraction, trust and loyalty. Dimensions of e-service quality (eSQ) in Interactive Health Portals (IHPs) are usually deployed in a heterogonous network where both human and...
The rapid development of information technology and the severe competition of the bank industry make the internet banking become a new service channel for Chinese banks to acquire new customers and to retain the existing customers. Because the larger part of the profit in internet banking is from the existing customers, Chinese banks have been making their great efforts in order to win the market...
The focus to date has been in the psychological contract between employer and employee. Based on the organizational behavior studies, this paper translates this theory to marketing relationships and develops a theoretical model involving psychological contract, customer trust, customer commitment, and customer loyalty, i.e., the relationship marketing mechanism based upon psychological contract. This...
This paper aims to discuss the relationships among service justice, customer trust and customer loyalty in service relationships, basing on empirical analysis. The data analysis indicated that the dimensions of distributive justice, procedural justice and informational justice have a significant influence on cognition trust, The dimensions of procedural justice, interactive justice and informational...
Marketing channel as the downstream end of a supply chain assumes a prominent role for delivering company's offerings to customers, meeting their demands, and creating cash flow for company. To ensure better customer relationship and secure more market power, retailing stores make efforts to differentiate themselves by introducing private brand products in addition to existing national brands. Globalization...
Online trust is one of the key obstacles to vendors succeeding on the Internet medium; a lack of trust is likely to discourage online consumers from participating in e-commerce. Previous study most have investigated only a component of e-commerce (e.g., initial adoption or continuance), but neglected the role of good relations with the consumer in ensuring a successful sustained relationship. Therefore,...
Current studies on consumers' perceived trust of virtual community concentrate on the antecedents of the community technology factors, but relative few about social factors. From the view of social factors, this paper develops the conceptual model of consumers' perceived trust of the transaction virtual community in which community's transparency and community's information comprehensiveness work...
Marketing channel as the downstream end of a supply chain plays a crucial role in generating cash flow and meeting the demands of customers. The extant body of literature postulates that antecedent-consequence links that customer perceived value and service quality foster customer loyalty, leading to long term profitability. Nowadays, given the proliferation of global hypermarket organizations and...
With the rapid development of mobile technology and userspsila wide adoption of mobile phones, mobile services have been a huge success in China. Even though the literature on the adoption of mobile services is quite extensive, few studies focus on customer satisfaction and loyalty in China. This study investigated the impact of perceived customer value, perceived service quality, and trust on customer...
The increasing popularity in the new digital economy, and the Internet is considered a technology asset because its efficiency to quickly break geographical barriers. The purpose of this study is to explore from customerspsila perspective what attracts them to online auction sites and keeps them coming back. This article provides an understanding on online auction customer with loyalty of online customer...
This study propounds a theoretical model of relationship marketing in virtual community in China and the authors testify the model through structural equation modeling. The authors find that the sponsor’s effort to foster member embeddedness has a significantly positive effect on community members’ trust in the sponsor and loyalty to the sponsor. Meanwhile, the sponsor's efforts...
This study propounds a theoretical model of relationship marketing in virtual community in China and the authors testify the model through structural equation modeling. The authors find that the sponsor's effort to foster member embeddedness has a significantly positive effect on community members' trust in the sponsor and loyalty to the sponsor. Meanwhile, the sponsor's efforts to provide quality...
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