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IKEA is a home products corporation from Sweden that designs and sells well-designed and functional home furnishing products at prices so low that the majority of people will be able to afford them; however, after entering into Chinese market, it involuntarily becomes the identity icon of the petit bourgeoisie class, whose members are relatively affluent in the Chinese context. This paper will analysis...
Product-tracking technology is increasingly available to big players in the value chain connecting producers to consumers, giving them new competitive advantages. Such shifts in technology don't benefit small producers, especially those in developing regions, to the same degree. This article examines the practicalities of leveling the playing field by creating a generic form of tracing technology...
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