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Although the mobile shopping is convenient for our daily life, some people still discontinue their usage of mobile shopping approach even they already have the experience. The purpose of this study is to understand the factors of mobile shopping continuance. With the survey method, 500 college students of mobile phone users were surveyed and 244 effective questionnaires were obtained for survey analysis...
Microcontent is the prime resource and valuable asset of Web 2.0, rapid development of Mobile Commerce (MC) has enhanced the operational functionalities requirement among Mobile terminals, Servers, Knowledge Bases and other participants in many Web 2.0 applications, consequently making Micro content Management incompetent in the world of distributed environment. This issue gets further complicated...
This paper proposes an integrated conceptual model for analyzing user adoption behaviors towards mobile marketing platforms from a two-sided market perspective. Both the consumer side and the merchant side are modeled based on extending classical theories with newly introduced factors reflecting cross network effects, and the two sides are integrated in the overall model which reveals the dynamic...
With the good customer foundation and increasing revenue, m-commerce is on the growing development stage. Although there are many literatures about the factors affecting customer intention in internet-based e-commerce contexts, it is necessary to do an empirical validation in m-commerce contexts. Factors of trust and social influence integrated to TAM were used in the conceptual model. Empirical data...
With the popularization of mobile devices and the rapidly development of LBS, users concern on privacy aroused by services depending on personal location information needed. To strengthen the current research in LBS, combine time management theory and rational choice theory, this paper aims to explore the effect of situational antecedent factors-perceived emergency and perceived essentiality on perceived...
User interface is one of the main challenges for designing mobile application. The importance of user interface is all about to retain user's loyalty which can be gained by offer user friendly interface and usability. The research focus on main issues of designing mobile application which is "how to display all the information and elements on the small screen of mobile device?". This research...
Users may use a mobile service in various contexts. It is critical to study how users' perceptions and intentions are affected by context. We discuss the definition and structure of context, then propose a contextual acceptance model of mobile commerce based on TAM. We apply this model to the case of a GPS-based taxi-dispatching system. Preliminary data analysis illustrates that context has significant...
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