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implementing leaderboard is one of the most popular gamification strategies which allows triggering various types of engagement and potentially links to different performances in skill acquisition and knowledge transfer. Although leaderboards are currently implemented in various domains and many kinds of leaderboards are currently employed, previous studies reported that not all participants engaged...
A well-designed field trip can promote active learning and reinforce classroom materials (Kisiel, 2006). Few studies examine the potential of using social media to enhance IS field trip experiences by promoting active and collaborative learning. One major barrier to the exploitation of this potential is the adoption of social media by students as a learning tool to enhance field trip experiences....
Analyzing the media channel usage of companies via analytics is an essential skill for managing social media. To acquire this skill, students must have repetitive exercises that invoke higher order thinking. The social media usage comparative case exam uses the framework of a case-based exam to provide both learning and assessment. The pre-exam consists of the time-consuming analysis of social media...
The act of ‘second screening’ involves the use of an additional media screen such as provided by a mobile phone or tablet, to consume content alongside a primary screen such as a TV. In this paper we present findings of a study that explored the feasibility of using second screen technology in a cinema environment. A proposal for the application of second screening within the cinema context is discussed...
Industry and government organisations across the world increasingly use social media for Customer Relationship Management (CRM) activities that include communicating with customers about their services/products and distilling customer opinions for assessing their effectiveness. In this paper, we explore the exploitation of social media for CRM, and describe the development and functionality of VIZIE...
Technical writing curricula and pedagogy have traditionally emphasized blogging's practical and supplemental role in technical writing contexts. In contrast to such disciplinary conceptions, this paper examines how blogging offers technical writing curricula and pedagogy a more advantageous rhetorical and social genre of workplace writing. Following social media's influence on industry writing conventions...
Social media technologies (SMT) provide unparalleled opportunities for customer relationship management. But these technologies also create a new, unfamiliar, and complex context that can challenge the company's efforts to guide and steer customer behavior to ensure achievement of desired objectives. We report on a case study that illustrates how a company in the airline industry experimented with...
One of the most pressing problems faced by business leaders in product recalls is to reduce negative public response and protect the firms' reputation. But how public response to product recalls remains largely unexplored and current studies failed to reach consistent conclusion on the performance of product recall strategies. In this article, we analyse public comments on product recall events occurred...
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