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This paper designs and makes a questionnaire based on a deep interview, and analyzes those data by SPSS11.5, then constructs recognition model of the network power by EFA, on basis of these, it tests the validity of recognition factors and the reliability of recognition model by CFA empirical study and Cronbach'a coefficient. Results show that coercive power, information power and effect power are...
This paper applies the structural equation model to discuss the links between cluster brand, leading corporate brand and brand development of Chinese Small and Medium Sized Enterprises, and analyzes whether leading corporate brand can mediate the relationship between cluster brand and brand development of Small and Medium Sized Enterprises. The results of the research are as follows: (1) cluster brand...
The present stage, effectively upgrading the customer value has become the most important means in market competition for enterprises, and increasing customer value needs to take a series of reasonable and feasible measures. Based on overview of the theories of customer value, customer satisfaction and marketing measures theory, this paper more comprehensively discusses the impact mechanism of the...
Systems verification requires first to model the system to be verified, then to formalize the properties to be satisfied, and finally to describe the behaviour of the environment. This last point, known as the proof context, is often neglected. It could, however, be of great importance in order to reduce the complexity of the proof. The question is then how to formalize such a proof context. This...
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