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Along with the development of split-share reform and capital market, the trend of equity decentralization in listed companies is becoming more and more obvious. Professional managers' betrayal of large shareholders frequently occurs, which leads to the competing for corporate control between executives and shareholders. This paper studies on the corporate control from the perspective of competing...
Company's public commitment is the measurable and compared information with competitors. Especially when commitment is clear and measurable, it will influent customer purchase decision as the main variable. In post-purchase stage commitment and restrictive condition influent customer brand selection compared with customer expectation. The quality of commitment implementation then influent customer...
The present stage, effectively upgrading the customer value has become the most important means in market competition for enterprises, and increasing customer value needs to take a series of reasonable and feasible measures. Based on overview of the theories of customer value, customer satisfaction and marketing measures theory, this paper more comprehensively discusses the impact mechanism of the...
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