Graphic design is one of the professions that is not forced into the corset of a career structure and thus inhibited by standards and guidelines. Graphic designers are graphic designers as a result of their abilities. Graphic designers live in the free air of real ability. The stimulus of their work comes from what they do themselves. A graphic designer is someone who can translate the world and what happens in it into signs and pictures, who can make visible what is not visible. The freedom of doing is seen as a prerequisite for gaining one's own certainty and self‐trust, elementary prerequisites of being able to do things. It can be proved that designers, when they take over an academic activity and are thus bound into modern administrative pedagogy, begin to flag in their creative achievements.