This article draws attention to the visceral geographies of two unique Aotearoa New Zealand regional food festivals – Kāwhia KaiFest and Wildfoods Hokitika. We address the question: how do organisers and attendees sensually experience place through food festivals? Interviews, participant ‘sensing’, the researchers’ own bodies and ‘gut feelings’ were used as research instruments. The affective work of visceral pleasure and disgust highlight food that is deemed (in)edible. We argue that the visceral is crucial to understanding place for wild Hokitika or calm Kāwhia. The two food festivals provide insights and paradoxes into the embodied experiences of regional and culturally diverse tourism geographies.