Church can mean different things to different people. Whilst the opportunity to hear preaching within a conventional church building has traditionally represented the key driver of church value, other ministries such as contemporary worship music, fellowship with others, and small group bible studies are relevant for church attendance amongst certain church attendees. In addition, these church ministries of perceived value may vary on the basis of whether a church attendee is involved in a ministry role or not and if the church is located within an urban or a regional context. To identify the perceived value of church ministries as perceived by church attendees, data from 8,000 respondents of the Australian 2011 National Church Life Survey were analysed. Although sermons and communion represented the church items of perceived value for both leaders and nonleaders regardless of their location, respondents varied considerably in what they deemed as most important for their church in the future. This study provides theoretical and practical implications for religious nonprofit organisations (e.g., churches) relating to the perceived value of church experiences and provides future research opportunities. Specifically, through appropriate market segmentation, target marketing, and positioning, these organisers can design and promote specific ministries to precise church attendee segments.