This is the introductory chapter that describes briefly the topics covered in the book, “Kase on Technical Analysis.” The book is for any trader wanting better results, analysts seeking better estimates, forecasters looking to hit targets more closely, any institution wanting those involved with markets to do whatever they do better, and, not least, for those aspiring to be market players. It is not an academic‐style overview of the field, nor is it presenting a narrow topic or a trading system. Rather presents the material that the author personally used to launch a boutique technical trading and hedging advisory service and software development firm in 1992—and to run successfully over many years.