When an individual knows what kinda thing he/she is dealing, that individual is in a great place to work WHAT kind of strategies might serve the best. This chapter contains archive of 52 different kinds of strategy, sorted into the four quadrant of the map. Each strategy is illustrated by 2–3 examples from a range of different context‐marketing and behavior change. The point here is to make it easier for the user to pick one or two to copy. This kind of collection of ideas is most reminiscent of what the construction industry has long known as a “pattern book„.