This chapter introduces the concept of structured products, their benefits, and reasons for their revival after the year 2008 credit crisis. Individual as well as institutional investors have recognized the benefits structured products generate with their specific risk‐return profile that cannot be replicated by the usual investment vehicles such as equities or bonds. Structured products, which have never enjoyed a particularly good image, have become disreputable, particularly after the subprime/credit crisis. The success of the financial industry as a whole, as well as that of individual products, is measured by the revenues they generate. The volume‐driven incentive structure of the industry and the relatively poor end‐user knowledge has led to markets becoming overwhelmingly concentrated in a certain type of product, based on investors’ uninformed preferences and decisions.