This chapter discusses characteristics of three leaders—Richard Branson, Jack Welch, and Percy Barnevik—to explain how they made a difference to their organizations. All these three leaders acted as organizational architects, and redesigned their corporate culture to inspire people wherever they happened to be positioned in the organization to get them involved. They wanted to foster a sense of ownership in their people. Barnevik pushed authority, responsibility, and accountability far down into the organization, with never more than five people between himself and the shop floor. Welch is called the ‘master of delayering,’ obsessed by finding ways to cut layers out of his organization. All these three executives designed their respective organizations to be as simple as possible. They wanted to minimize the potential for confusion in the decision chain, and realized that the right organizational structure can be a competitive advantage.