This chapter focuses on different ways apart from initial public offering (IPO) for a company to go public. Public companies find it easier to attract investors than private ones do because investments in public companies are more liquid. Because of this liquidity, public companies can also use their stock more effectively to fund acquisitions and reward executives. The two most popular alternatives to IPOs are reverse mergers and self‐filings. The idea behind the reverse merger is simple yet powerful. In order to achieve the goal of publicly traded shares, a private company merges into a public one. The public company typically has minimal, if any, day‐to‐day business operations. Self‐filings, which provide another alternative to an IPO—one that does not utilize a shell—take advantage of the SEC regulation that allows private companies to become public by voluntarily following the same rules that public companies follow.