The Internet has changed the way one lives and the way one markets. The way that consumers receive and process information has changed, courtesy of the World Wide Web. Christians use the Internet with the same frequency and sophistication as non‐Christians. Virtually every church in the United States has at least a web presence. Therefore, it is one's most effective marketing tool for reaching the faith‐based community. It allows one to communicate directly with individuals, learn who they are, and what their interests are. Subsequently, one is able to build a relationship with them, and get to know each other well. The Internet enables to get almost that close to one's customers. Various Internet strategies such as SEO, online advertising, and blogging have directed faith‐based community to communicate easily on various Christian topics and fellow people. In addition, using the Internet to market one's product or service will be as successful as one's efforts to build relationships with members of one's opt‐in list. For Christians, it may be even more important because of the relational nature of faith. Christianity is a communal religion—people “join” a church and often refer to each other as “brothers and sisters.”