Most of the very fine books written to date about analytics or business intelligence tend to focus on ideas, methodologies, or technologies. This is a book about the people who conduct the analysis that makes life in the complex times possible. Business analytics is a critically important discipline that is tragically underfunded in most enterprises today. Being studied, and being privy to the results, is increasingly an understood and unexceptional feature of modern life. The book analyzes the analyzers. The New Know hopes to remove ignorance of the substantive and courageous work analysts do to make our world a better place. It celebrates human agency, the capacity of humans to make and impose choices; the ability of an actor to organize future situations and distribute resources.