This chapter focuses on Five Tenets to Super Spin Control to quickly dilute the impact of negative publicity. First tenet is to be proactive. Act quickly and decisively. If you know your company is about to get unwanted attention, go public with the story first. Tenet 2 is if your company made a mistake admit it up front with as little legalese as possible. Focus on delivering an empathetic, sincere message instead of simply reciting careful legal language. Tenet 3 is to disclose the facts about the event as quickly as possible. Tenet 4 speaks only in vague terms when it comes to the negative, and be precise and specific about what is positive and true. Tenet 5 states that the company must stay focused on moving forward by getting people contribute to a cause they believe in that recognizes the value of their participation. Therefore, allowing employees to freely speak their minds within the organization is a key morale factor. t of crisis mode as quickly as possible.