The art of change leadership is to understand the fundamental of change from a human point of view. Larger corporations have had social media staff for the past five years focus on brand and reputation management by focusing on Twitter feeds, YouTube video comments, and more. The increase of technological innovation has created greater access for employees to educate themselves, to seek out other opportunities, and to seek more meaningful and impactful work. The trends that are impacting business today are increasing technological innovation, Generation Y impact on the workplace, and cloud computing. The organizations that are focused on technological transformation are well positioned to be successful and relevant. Talented managers who engage their teams and assist their employees to see how their work connects to the vision for the future are key to every successful change approach.