In this chapter, the author looks at magnetic businesses, people, and organizations of all kinds, and shows what is truly effective for them in attracting new customers. One of the things he love most about these ideas is that they can help attract business to a huge corporation, a mom and pop business, a law practice, a dance studio, a baseball team, a retail store, a nonprofit organization, a franchise, a consultant, a hospital, or any other kind of business endeavor. These ideas work across the board, and they can work for customer. 81 percent of U.S. online consumers' purchase decisions are influenced by their friends' social media posts. They spend too much time and thought on what they post on social media, and not nearly enough on improving performance that will positively affect what their customers post about them on social media.