The popularity of social networking sites such as Facebook, Twitter, and LinkedIn is phenomenal. The most important thing to remember about marketing on Facebook (and other social networking sites) is that it is not about generating hype. The best approaches to Facebook marketing involve four useful ways to deliver information and ideas to a network of people who are interested in you and your products and services: a personal profile for friend‐to‐friend communication, company pages, groups, and applications. For most people, Google+ is an essential component of personal branding. Marketing on social networking sites can be tricky, because online communities disdain overt commercial messages. For example, many business‐to‐business marketing and sales professionals rely on LinkedIn, the world's largest professional social network to meet business partners. Social networks are a great way to communicate in real time during a time of crisis.