Lifehacking refers to any trick, shortcut, skill, or novelty method that increases productivity and efficiency, in all walks of life. The traditional American corporate ideal, born out of the boom of the industrial age, doesn't really work anymore for anybody, and particularly not for YouthNation, already tempted to just opt for a lifetime of free agency. Brand‐Driven Education Models trend toward getting job‐focused higher education over the Internet, and looking to alternative sources for life and skills training, provides a unique opportunity for brands to step into the education space, and engage, educate, and influence their future workforce from a much earlier age. Many businesses are beginning to take advantage of this opportunity including MRY. The methodology of these businesses is counterintuitive to the unlimited potential that most millennials seek out for themselves.