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With the development of deep connections between humans and Artificial Intelligence voice‐based assistants (VAs), human and machine relationships have transformed. For relationships to work it is essential for trust to be established. Although the capabilities of VAs offer retailers and consumers enhanced opportunities, building trust with machines is inherently challenging. In this paper, we propose...
This study explicates why consumers allow the unconditional collection and processing of personal data while doubting data privacy. A process model addressing this privacy paradox is consequently designed through multidisciplinary research. Altogether, two online studies concur that certain factors may mitigate the negative effect of risk perception concerning data privacy during the personal data...
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