This paper explores the availability of information on Chinese apparel business to consumer (B2C) Websites, including product information, customer service information and purchase information. A content analysis of 35 Chinese apparel B2C Websites is conducted to assess online retailers' performance in providing 64 information attributes of the instrument developed for this study. The results find that most descriptive information about the product was available on Chinese apparel B2C Websites, except for sensory‐oriented and experiential‐oriented product information. Most Chinese E‐trailers provide extensive customer service information, though certain defects still exist. This study provides a practical tool to measure the amount and the type of information on apparel B2C Websites. With these findings, Chinese E‐trailers can use this tool to create benchmarks against which they can evaluate their own Website.